Recently I watched several video by Kirby Ferguson about creations, ideas and innovations. Author in his videos speaks about content as material for remixing, (not copying) and how this gives us possibility to evolve and invent new things.
So please watch the videos below and if you like them look at www.everythingisaremix.info.
Part 1:
Part 2:
Part 3:
Part 4:
2011-10-07 update. Added Everything is a Remix: The Matrix
These ones are really good. Changes my thinking about creativity.